Scented Coating

Often called “scratch ‘n sniff,” this technique involves scents microencapsulated in pigments that are added to coating and applied to the sheet. When rubbed, the microcapsules break, releasing the aroma. The novelty can greatly increase the impact, recall and effectiveness of marketing pieces. Popular scents include New Car, Christmas Tree, Beer, Chocolate, Grass (both kinds), and Buttered Popcorn. There are almost a hundred fragrances available in stock, or they can be customized specifically for your piece.